How Businesses Can Reduce Missed Payments Using SMS Reminders
Timing, wording and automation tips for fee, loan, premium and rent reminders that get paid without damaging the relationship.
Many late payments are not refusals. People forget, lose track of the amount, or do not have the payment details at hand. A short reminder sent at the right time, with everything needed to pay, removes those obstacles for school fees, loan instalments, insurance premiums, rent and invoices.
When to send payment reminders
- A few days before the due date, so customers can plan. Three days is a common choice.
- On the due date, for customers who pay at the last moment.
- A polite follow-up after a missed payment, before escalating to a phone call.
What a good reminder contains
- Your organization's name, ideally as the Sender ID.
- The customer's name and the exact amount due.
- The due date.
- How to pay: control number, till number, bank account or mobile money details.
- A phone number for questions.
Keep the tone polite and factual. A reminder that reads like a threat damages the relationship and rarely speeds up payment. Keeping it under 160 characters also means it costs a single SMS credit per customer.
Automating reminders
Sending reminders by hand every month is where most reminder programmes fail. DARSMS reminder schedules let you load customers with their amounts and dates, choose a weekly or monthly frequency, and set how many days before the due date each reminder goes out. Systems with their own billing data can instead send reminders through the SMS API.
Measure the result
Compare on-time payment rates before and after you start sending reminders, and use delivery reports to find wrong or inactive numbers that need updating. Small improvements in collection add up quickly across a whole customer base.
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